About Us
For over 20 years, Amaren has been at the forefront of the hookah and vaping industry in South Africa. As one of the largest factories in the region, we offer the best, premium hookah tobacco and vape products.
Amaren’s brand story is one of continuous evolution and dedication to the craft. We have grown into a brand that sets then standard in the industry.
The brand was first born in Jordan in the Middle East in 2005, with our main market focus on Lebanon, Jordan, Kuwait, and South America. Amaren has since expanded into a business with an impressive factory in South Africa, the headquarters of the production of our product creation and offering.
Our journey began with a keen appreciation for the art of shisha, passed down through generations. Over time, we've harnessed this tradition and merged it with state-of-the-art technology to create a seamless fusion of the past and future. What began as a company with four hookah flavours has expanded into a business that offers not only over a hundred flavours, but vapes, hookahs and hookah accessories.
Drawing inspiration from the centuries-old tradition of hookah smoking, we aim to elevate this cherished pastime. With a commitment to preserving the essence of shisha while embracing the winds of change, Amaren was born.